WOW Color Security Shampoo

Why it's WOW:

One rich lathering, sulfate-free, residue-free formula for all hair types

Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health

Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss

• Fine, thin, limp hair
• Ideal for color-treated, dry, dehydrated, damaged or fragile hair
• Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health

•  Can be used on damp or dry hair
• Divide hair into sections applying 2-3 pumps worth of product to each section and smooth through from top to ends
• Comb through to distribute evenly
• Style
• Hair can be blow-dried or air-dried